To promote Satyagraha sans makeup

Actress Kareena Kapoor, who plays a political journalist in ‘Satyagraha’, will emulate her character in the movie and go de-glam during the promotions of the Prakash Jha-directed film. Kareena is usually seen in an ultra-glamorous avatar. But in the movie, she sports a simple kurta, pair of jeans and a stole. She will remain in the character’s look for the promotions, which will begin a month before the film hits the screens Aug 30, said a source.

This will be different from usual promotional events where Bollywood celebrities put their best foot forward in terms of fashion at public and media events. Meanwhile, Kareena, who is lovingly called Bebo, has reportedly been approached by an international brand to design a signature denim line under her nickname. A source says that Kareena, who once hogged limelight for becoming a size zero, was approached by the brand as her appearances and presence impressed many.

“Whenever Kareena gets associated with a fashion or health initiative, it always goes on to be very successful. Apart from that, she is always impeccably dressed and has an international appeal. These are the qualities that the brand is looking for,” said the source

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